The "Age of Design" Marathon  Design as the profession of the 21st century How to make people buy and users use? What makes a design work?

• "Architecture as a frame of mind."
  
  Lead By: Asaf Gottesman
   
• A world without "barriers"?
  
  Listen, I've just invented a mobile phone with a negligible radioation. You can too! 
  Inventing such a phone is essentially a matter of a simple thinking exercise, would you believe it? How can great ideas be born and make it to the real world if they don't have what VCs call "barrier"? Are those good ideas doomed? Postponed? So, what if your great idea can change the Internet? The communication scene?
  Lead By: Alon Gal.
  Participants: <Ami Kassar...,Erez Chocva, Ushi Krausz>
  

• Virtual worlds and reality addiction
  
  We're all gonna die !!! (and be resurrected in Stormwind)
  Online MMOs are better then real life in any way , and i'll prove why...
  Also - we're all playing the so-called ultimate virtual game - money™  (and no, money doesnt exist)
  Lead by - Ilan Graicer
  Extra footage from World of Warcraft (movies to be shown at discussion)
  Participants : Yael Sahar , Ushi Krausz, Neora

• Intellectual Property & and the moral issue following the Israeli scriptwriter strike against the HOT cable company
  
  I hope to get some answers to intriguing questions: Most of the anti-royalties thinkers say it is impossible to maintain the current IP system - but is it Morally right to get money from something your father has written or invented? Are royalties good for art and culture or only for the artist's wallet? Can art be economically quantified?
  Lead by Gil Rimon
  Panel members: Hanan Cohen
  Participants – Neora (plus handing out copies of Cathedral&Bazaar / Doctorov's translation on Copyrights & patents deisaster)

• The Science of Ripping Off People (or: The Economics of Making Money from People's Ignorance and Irrational Decisions)
   
  A good product is worthless, advertising can be useless, a brand is a much greater force once you understand what's behind it.  This lecture will condense Yochai's popular MBA course into one lecture full of high level state-of-the-art economics, MADE EASY.
  A revised and improved edition to the lecture from Kinnernet 2004, given again at the audience's request.
  Lead By: Yochai Rafaelli
  Participants:

• Tribute to Stanislav Lem (passed away last night)
  
  how did he influence our concepts, from object oriented software to futiristic design? including video with super intersting interview. Lead by: Neora

• Rabits, Robots and Other Animals

    Contemporary directions in Digital Arts.

          Lead by: Yael Eylat

• How to make an ugly product?
  
  10 most ugly products of the last 5 years.How aesthetic is crucial to the Man-Machine relationship? What make things ugly? Why you should never hire a designer? and more..
  Lead by: Ezri Tarazi